It's not every day that a brand launches a beauty product that is truly game-changing. But that's just what THINK helped Nails Inc do in 2015 with the launch of Paint Can, the world's first spray-on nail polish. Within mere hours of the announcement, we had a media and blogger waiting list in the hundreds (as well as consumers clamoring to get their hands on it).
Through a series of intimate appointments with Nails Inc Founder, Thea Green, and a celebrity manicurist, we demonstrated the product firsthand to the top beauty outlets in the country. This - as well as strategic influencer seeding - all resulted in incredible media results including a segment on The Today Show. THINK also secured top tier online placements for the launch on Harper’s Bazaar, Allure, InStyle, Moda, Refinery29, PeopleStyle, New York Post, Teen Vogue, The Huffington Post, and Racked and print placements in books such as InStyle, Essence, Women’s Health, Real Simple, SHAPE, Cosmopolitan and more.