THINK has been the global agency of record for W Hotels since 2007. During this time we have been a strategic and creative partner as the brand has grown to become a global lifestyle powerhouse.
Over the years we have publicized the opening of over 25 new W Hotels including: W Verbier, W Hollywood, W Paris - Opera, W Barcelona, W Hong Kong, W Boston, W Bali and many more. We have done this through a combination of creative collaborations, VIP events, celebrity and influence stays and targeted press trips.
In addition, THINK's fashion and lifestyle expertise are the perfect complement to the brand's passions of fashion, music, design and FUEL (fitness). Through our connections in these areas, THINK is able to also continually place W in stories outside of traditional "travel" coverage - landing the brand pieces in fashion, lifestyle and design publications such as Vogue, Elle, Billboard, Nylon and surface - magazines that are read by W's target guests.